Treasury and Liquidity: How Do Traditional Corporates and Modern Platforms Differ?
Anika Williams of Zalando Payments and Galina Kersten from Deutsche Bank discussed the contrasting approaches to liquidity management between traditional corporates and modern fintech platforms ahead of the Adam Smiths Awards in London. Williams emphasized that treasury functions should not be seen merely as 'back office operations' but integrated into strategic business planning to foster real growth. Kersten highlighted an emerging trend where fintech and e-commerce platforms increasingly converge, leading to a blurring of lines between the two sectors.
Key takeaways
- ▸Anika Williams asserts that treasury management should be integral to strategic planning, not just a back-office function.
- ▸Galina Kersten predicts ongoing convergence between fintech firms and e-commerce platforms in Europe.
- ▸Discussing liquidity management differences can reveal insights into evolving business strategies in the digital age.
Why this matters
The conversation between Zalando and Deutsche Bank underscores the shifting landscape of corporate finance, where integrating treasury into business strategy becomes crucial for growth. As fintech and e-commerce continue to converge, companies must adapt their liquidity strategies to remain competitive, affecting everything from operational efficiency to customer experience.
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