Physical cards are here to stay. It's time to rethink issuance
60 pts · Notable·The Paypers·1w ago · Oct 15, 12:02 UTC·1 min read
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The Paypers highlights the ongoing relevance of physical cards in the payments ecosystem and suggests the need for a reevaluation of card issuance strategies. Despite the rise of digital and contactless payment methods, physical cards continue to hold a place in consumer preferences and merchant practices.
Key takeaways
- ▸Physical cards have not been eclipsed by digital payment methods.
- ▸Consumer preferences still favor physical cards in certain contexts.
- ▸Merchants need to adapt their card issuance strategies to remain competitive.
Why this matters
As digital payments gain traction, the persistence of physical cards impacts how payment service providers and issuers strategize their offerings. Adapting to consumer preferences could offer a competitive edge, especially in markets where physical cards still play a significant role.
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