Toast, Square jockey on POS discounts
60 pts · Notable·Payments Dive·3w ago · Oct 5, 13:55 UTC·1 min read
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Recent price reductions in the point-of-sale (POS) hardware market have intensified competition between Toast and Square. As merchants seek to upgrade their systems, both companies are adjusting their pricing strategies to enhance market share and address growing demands.
Key takeaways
- ▸Toast and Square are implementing price cuts in the POS hardware sector.
- ▸The pricing adjustments are in response to increased demand for hardware upgrades from merchants.
- ▸Competitive pressures are intensifying in the point-of-sale market as firms strive for market share.
Why this matters
The price reductions could shift the competitive landscape in the POS hardware industry, making it more challenging for firms to maintain margins while attracting merchants. This strategy may lead to a price war, potentially benefiting merchants with lower costs, but could squeeze profitability for providers like Toast and Square.