The Payments Revenue Software Companies Are Missing - Ben Weiner (Global Head of Partner Channel, Nuvei)
Ben Weiner, Global Head of Partner Channel at Nuvei, highlights a significant gap in how software companies are leveraging payment revenues from transactions within their user base. Despite years of efforts to embed payment functionalities, many of these companies are not capitalizing on the transaction flows generated by their existing customers.
This observation points to a missed opportunity in the integration of payment services as a profit center rather than just an ancillary feature. Companies that fail to monetize these transactions could find themselves at a competitive disadvantage as other players start capitalizing on the shifting landscape toward embedded finance and seamless payment experiences.
Key takeaways
- ▸Many software companies are not monetizing payment transactions from their existing customer bases.
- ▸Years of embedding payment functionalities have not translated to financial benefits for these companies.
- ▸The competitive landscape is shifting towards monetization of payment services in embedded finance.
Why this matters
The failure to earn revenue from transaction flows indicates a potential strategy gap for software companies in the payment landscape. This could exacerbate competitive pressures as firms that effectively monetize their embedded payment solutions may offer enhanced value to clients, gaining market share at the expense of those relying on transactions without a viable monetization strategy.