Splitit Plans to Launch White-Label Credit Card
Georgia-based BNPL solutions provider Splitit has announced plans to launch the Splitit World Mastercard, a new white-label credit card designed to provide users with the flexibility of installment payment plans. This initiative allows shoppers to make everyday purchases while utilizing the Splitit app to define their own spending thresholds.
Key takeaways
- ▸Splitit's World Mastercard will operate on a white-label model, expanding its service offerings.
- ▸Consumers can set their own spending thresholds via the Splitit app.
- ▸Purchases that exceed the set limit can be split into installment payments.
Why this matters
This launch positions Splitit to compete directly with traditional credit card providers and other BNPL solutions, potentially appealing to a growing consumer demand for flexible payment options. As the market for credit products evolves, Splitit's ability to offer customizable installment features may make it more attractive to merchants and consumers alike, potentially increasing its market share in the competitive BNPL landscape.