Just 11% of Retailers Measure Embedded Finance Success by ROI
A recent report reveals that only 11% of retailers assess the success of their embedded finance initiatives through return on investment (ROI) metrics. This indicates a disconnect between investments in embedded finance and tangible financial performance measures.
Understanding the effectiveness of embedded finance is essential for retailers as they increasingly integrate financial services into their offerings. The low percentage suggests there may be a lack of clarity or established benchmarks among retailers regarding how to evaluate success in this rapidly evolving sector.
Key takeaways
- ▸11% of retailers measure embedded finance success by ROI.
- ▸This statistic indicates a disconnect between investment and performance measurement in embedded finance.
- ▸The low percentage could suggest a lack of established benchmarks for evaluating success in this area.
Why this matters
This gap in ROI measurement could hinder retailers' ability to justify investments in embedded finance and optimize their strategies. Retailers who fail to analyze the financial outcomes related to these initiatives may miss opportunities for growth and improvement, while competitors who establish clear success metrics may gain a strategic advantage in the marketplace.